‍Client: adidas in collaboration with Les Mills Middle East

Services Provided: Campaign Development, Creative Direction, Video Production, Event Branding, Event Coverage

Industry: Fitness and Sports

Event: Dubai, UAE

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Campaign Development & Creative Direction: Our team took the reins in conceptualizing and executing a comprehensive campaign strategy. Understanding the significance of this event, we crafted a narrative that resonated with fitness enthusiasts globally. From strategic messaging that emphasized community engagement to creative direction that exuded energy and motivation, every aspect was meticulously curated to drive participation and excitement.‍

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Video Production: To encapsulate the spirit of the event, we produced captivating video content that showcased the anticipation and dedication of participants. Our team captured behind-the-scenes glimpses, interviewed key stakeholders, and crafted promotional videos that encapsulated the energy and enthusiasm surrounding the event. These videos were instrumental in generating buzz and attracting participants from diverse fitness backgrounds.

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Event Branding: The event branding was more than visuals; it was an immersive experience. We conceptualized and executed branding elements that adorned the event venue, seamlessly integrating the adidas and Les Mills identities while creating an ambiance that reflected the event's energy and purpose.

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Event Social Media Coverage: On social media, we didn't just cover the event; we made it an experience for a global audience. Through Instagram stories, live posts, video highlights, and real-time updates, we engaged viewers worldwide, allowing them to immerse themselves in the excitement of the World Record Fitness Event.

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Outcome: The collaboration between adidas and Les Mills Middle East, backed by our creative direction and execution, resulted in a record-breaking fitness event that transcended boundaries. With a record achieved, the event left a lasting mark on the global fitness community, showcasing unity, determination, and the power of collective effort.

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