Client: Fraco (Business Discontinued)

Services Provided: Art Direction, Storyboarding, Identity Design, Motion Graphics

Fraco: Dubai-Based Restaurant Showcasing Unique French Tacos from Lyon, France

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Objective:The primary goal of the video campaign was to elevate Fraco's brand awareness. Tailored to engage a sophisticated yet diverse demographic, our target audience spanned the spectrum from the classy and fun-loving to the cool, casual, and young.

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Our Approach:

1. Art Direction & Storyboarding:We embarked on an immersive creative journey, beginning with meticulous art direction and storyboarding. Understanding the essence of Fraco’s fusion concept, we conceptualized a visual narrative that would bring their unique French tacos to life, weaving a story that would captivate the senses.
2. Identity Design:Fraco's visual identity was pivotal in the video's success. We crafted a dynamic visual identity that seamlessly merged elements of French elegance with the vibrant energy of tacos. From logo animations to color schemes and typography, every visual element echoed the essence of Fraco's distinct culinary fusion.
3. Motion Graphics:Motion graphics served as the backbone of the video, breathing life into our storyboards. We employed cutting-edge techniques to create a visual spectacle that showcased Fraco’s diverse range of French Tacos. Each frame was meticulously designed to resonate with the target audience - a blend of elegance and casual sophistication.

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Outcome:The resulting video campaign was a tapestry of artistry and culinary storytelling. It not only encapsulated the spirit of Fraco's unique offerings but also resonated deeply with the diverse audience. The fusion of French culinary heritage with the taco craze was beautifully encapsulated, inviting viewers to experience a culinary journey that was both sophisticated and delightfully casual.

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